Content Launch: Interior Design and Home

Developed seed content and launch strategy for Wayfair Australia interior design blog.
Improved search rankings and brand authority with blog launch and distributed content.
Update (2015) РWayfair Inc. sold its Australian-based business to Temple & Webster. This project is no longer online. 
Launched the "Inspiration" content hub for Australian consumers
SME recruitment and strategy
Identified and recruited subject matter experts and influencers
International client experience, worked with Melbourne HQ
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Unique Concepts
Recruited SME's
Idea-to-Launch Blog
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Buyer Personas