Content Strategy

Project: Cabela’s SEO and Content Strategy Campaign

Skills: Keyword portfolio, link building, brand publishing, infographic development, and writer management. 

WorkDeveloped hundreds of relevant concepts for the outdoors industry. Launched Camp Cabela’s, target page optimization, distributed infographics. 

Case Study: How ClearVoice Helped Cabela’s Improve Organic Search and Drive Revenue

SEO & Content Strategy Phoenix

Project: Quickbooks Small Business Resource Center

Skills: Content planning and workflow management, influencer recruitment, keyword strategy.  

Work: Developed seed content and launch strategy. Managed pool of 40+ influencers and subject matter experts.

See the project: Quickbooks Resource Center

Small Business Content Phoenix

Project: Travel Insurance Resource Hub

Skills: Persona development, mockup collaboration, UX writing and research. 

Work: Developed data-based buyer personas. Created the user experience workflow and resource hub for travel insurance customers. 

Project is protected by the client, contact me for details. 

UX Writing

Whitepapers and E-Books

Client: ClearVoice

Details: Conceptualized and wrote a 2-part eBook to help people use Content Studio. A content intelligence tool that scrapes internet results based on keywords and categories. 

Read Part 1: How to Use Content Studio to Search 129+ Million Posts and Fuel Your Blog Strategy

Read Part 2: Need Ideas for Blog Content? We Did the Work for You [RESULTS]

Client: Prospectify

Details: The “Your CRM is a Big, Fat Liar” whitepaper was designed to teach prospects about data decay, integrity and verification. 

AngelList acquired Prospectify in 2019. 

Read it here. 

If offline, read here.

Client: Convrrt

Details: The “Build vs. Buy Gets Easier with APIs” whitepaper was created to be a lead generation tool for prospects researching API tools. 

Read it here.