Project: Cabela’s SEO and Content Strategy Campaign
Skills: Keyword portfolio, link building, brand publishing, infographic development, and writer management.
Work: Developed hundreds of relevant concepts for the outdoors industry. Launched Camp Cabela’s, target page optimization, distributed infographics.
Project: Quickbooks Small Business Resource Center
Skills: Content planning and workflow management, influencer recruitment, keyword strategy.
Work: Developed seed content and launch strategy. Managed pool of 40+ influencers and subject matter experts.
See the project: Quickbooks Resource Center
Project: Travel Insurance Resource Hub
Skills: Persona development, mockup collaboration, UX writing and research.
Work: Developed data-based buyer personas. Created the user experience workflow and resource hub for travel insurance customers.
Project is protected by the client, contact me for details.
Whitepapers and E-Books
Details: Conceptualized and wrote a 2-part eBook to help people use Content Studio. A content intelligence tool that scrapes internet results based on keywords and categories.