Content Governance

Proposed and created the first global stylebook and content glossary for Bestway Global. This included: 
  • Marketing details for 20+ sub-brands such as H2OGO!®, Pavillo™ and Hydro-Force™
  • E-commerce guidelines for naming conventions, product descriptions and bullet point copy
  • All protected trademark information worldwide
  • Reference guide for SKU and product numbers. 
Global Content Copywriter Phoenix
I’ve researched dozens of product categories to write informative and persuasive product descriptions. 
  • Above Ground and In-Ground Pools
  • Air Mattresses / Airbeds
  • Backpacks, Tents, and Sleeping Bags
  • Boats, Canoes and Kayaks
  • Bouncers and Ball Pits
  • Dining Tables and Sets
  • Dressers and Chests
  • Hot Tubs and Spas
  • Pool Floats and Islands
  • Pool Pumps and Filters
  • Sofas and Couches
  • Stand-up Paddleboards
  • Swim Gear
Developed strategy and copy for Amazon landing pages.
Digital, packaging, and PR strategy for product launches.
Helped design and edit product manuals, technical descriptions, etc.