Global Stylebook

Proposed and created the first global stylebook and content glossary for Bestway Global. This included: 
  • Marketing details for 20+ sub-brands such as H2OGO!®, Pavillo™ and Hydro-Force™
  • E-commerce guidelines for naming conventions, product descriptions and bullet point copy
  • All protected trademark information worldwide
  • Reference guide for SKU and product numbers. 
Global Content Copywriter Phoenix
Bestway is an industry leader with 1,100+ products in 100+ countries
Product categories: toys, outdoor gear, water sports, airbeds, etc.
Coordinated with international teams in Milan and Shanghai.
1000 +
0 +
0 +